Essential Digital Marketing Interview Questions & Answers

2 min readJul 10, 2019

As a Digital Recruitment Agency, we have our candidates going into Digital Marketing interviews on a daily basis at some of the top Agencies, and also at some of the most exciting startups in London. Because of this, we have been able to do some research and come up with 5 essential Digital Marketing Interview questions and answers.

Preparing for Your Interview

As with any interview, it is vital that you prepare. It is the only way you can come across as the confident candidate you are.

You should research three main things:

How your experience fits the role
What the brand is trying to achieve
What marketing activities they are currently using

Digital Marketing Interview Questions & Answers

What does the term Digital Marketing represent?

Digital Marketing represents the group of activities that taken place to market a brand online. It includes a variety of different activities, to engage with both existing and potential customers.

Important aspects of Digital Marketing include:

Search Engine Optimisation (SEO)
Search Engine Marketing
Social Media Marketing
Email Marketing
Content Marketing
Paid Advertising

Can you name some important Digital Marketing tools?

There’s a huge number of different Digital Marketing tools available on the internet. Some of the more popular tools include;

What is SEO?

In its simplest form, SEO is about making a search engine’s job easier to find your website, understand the content of your website and score your website in terms of popularity and relevance. Technical changes, website content, PR, UX and providing the best product and service out there are all different ways to achieve this.

What is PPC?

PPC, also known as Pay-Per-Click advertising. Allows marketers to only pay after their advert is clicked by an online user. This online advertising model enables marketers to display ads in the sponsored results section of the search engine’s results page.

How do you keep up with Digital Marketing trends?

You can use the usual popular website like Hubspot and Moz, but try to come up with a few of your own as well. Is there a digital marketing influencer you follow? Talk about how you keep up. Whether it’s reading blogs, following someone on Twitter, attending conferences or something else.

Thanks for reading! If you’re looking for a new Digital Marketing role, check out our latest vacancies.

Originally published at http://herd.digital on July 10, 2019.